Sam is an exciting and innovative award-winning concept which came from the minds of our design team…



From the original insight, through to experimenting with new technology; Sam helped to root innovation deep into the heart of the MORE TH>N product teams.

It started with an open ideas day, hosted by our design lead, and attended by product and marketing teams.

The idea of Sam, is a home protection system designed to let users control their security, and also to alert them when things go wrong.  We used a range of small devices to design a system that uses sensors to monitor movement, sharp changes in temperature and escape of water. It was called SAM to make it seem friendly and give it a more human face.




Dreaming Fish productions then created an award-winning video for us, introducing the service.