Calling all contract Interface Designers.

Calling all contract Interface Designers.

Posted by Thomas Prior on 21/11/2017 in Design

We’re looking for a User Interface Design contractor to join the RSA Digital Team, helping deliver exceptional UI for our most important insurance partners. This is a contract role with two key areas of focus: Delivering a new interface design for one of RSA’s insurance partners (and their multiple brands), as part of our larger […]

UX design contractor? Join us.

UX design contractor? Join us.

We’re looking for a UX design contractor to join RSA’s Digital Team, delivering exceptional customer experiences for our most important insurance partners. This is a contract role with two key areas of focus: Leading experience design for one of RSA’s newest insurance partners, as part of our larger Transformation programme. Supporting the user experience optimisation […]

Writing for Chatbots

Writing for Chatbots

When I wrote an article a few weeks ago about conversational web journeys being the future, I had no idea I’d be pulled into a chatbot project just a few days later!  It was the ideal opportunity to experiment with writing for a completely different medium. This was an A/B test where we had to […]

Why conversational web journeys are the future of content

Why conversational web journeys are the future of content

Before the internet came along, companies collected customer information via forms. Remember filling in those order slips for your mail order catalogue, or completing a job application form?  Finding a working biro became the bugbear of many admin tasks! Then came digitisation. When companies began to sell their goods and services online, they still needed […]

Come and join our content dream team

Come and join our content dream team

I’m looking for a Content Designer to join our growing team. This role is for someone who can design and write compelling web copy for online user journeys. On a daily basis, you’ll be: Helping to champion the importance of content within the business Collaborating with UX designers to create prototypes Working alongside optimisation experts […]

We’re looking for a UX Optimisation lead

We’re looking for a UX Optimisation lead

This is a new opportunity for an experienced conversion specialist. You’ll be responsible for driving UX and conversion rate optimisation experiments. In this role, you’ll work closely with our Product Managers, Designers, Content Writers, and Analysts to determine which experiments we’ll run on our journeys, for over 1.5 million UK customers. Typically you’ll be involved […]

Awesome content – it’s in the cards!

Awesome content – it’s in the cards!

I’m always encouraging content creators to challenge their work. To get them thinking more about the why and how, not just the what. Keen to create some sort of mental ‘checklist’ they could run through before putting their content out into the world, I explored a few options. It seems times have moved on a […]

Our top tips for UX Writing

Our top tips for UX Writing

There’s nothing worse than good design ruined by bad copy.  Up your micro-copy game with some of the top tips I teach in my content writing workshops. Be human There’s no reason that written copy has to be more formal than the language we use when we speak. The following can help ensure your copy […]

What’s content strategy anyway, and why do we need it?

What’s content strategy anyway, and why do we need it?

There’s no escaping Content Strategists these days, we’re everywhere.  What’s interesting is the number of people I speak to who just don’t understand what we do.  So here, in a few easy steps, I’ll explain how having a strategy for your content can make your work a million times better. Strategy defines how you will […]

Ashlea Eagle describes a very analytical hack day!

Ashlea Eagle describes a very analytical hack day!

Posted by eirenvargas on 02/06/2017 in Analytics

Following in the footsteps of our digital peers this was our first ever analytics hack day.  Our goals were to: Work on the things we just didn’t have to time to do at our desks Come out with some insights or solutions that will benefit (if not astound) the digital team Improve performance on our […]