Why conversational web journeys are the future of content

Why conversational web journeys are the future of content

Before the internet came along, companies collected customer information via forms. Remember filling in those order slips for your mail order catalogue, or completing a job application form?  Finding a working biro became the bugbear of many admin tasks! Then came digitisation. When companies began to sell their goods and services online, they still needed […]

Come and join our content dream team

Come and join our content dream team

I’m looking for a Content Designer to join our growing team. This role is for someone who can design and write compelling web copy for online user journeys. On a daily basis, you’ll be: Helping to champion the importance of content within the business Collaborating with UX designers to create prototypes Working alongside optimisation experts […]

We’re looking for a UX Optimisation lead

We’re looking for a UX Optimisation lead

This is a new opportunity for an experienced conversion specialist. You’ll be responsible for driving UX and conversion rate optimisation experiments. In this role, you’ll work closely with our Product Managers, Designers, Content Writers, and Analysts to determine which experiments we’ll run on our journeys, for over 1.5 million UK customers. Typically you’ll be involved […]

Awesome content – it’s in the cards!

Awesome content – it’s in the cards!

I’m always encouraging content creators to challenge their work. To get them thinking more about the why and how, not just the what. Keen to create some sort of mental ‘checklist’ they could run through before putting their content out into the world, I explored a few options. It seems times have moved on a […]

Our top tips for UX Writing

Our top tips for UX Writing

There’s nothing worse than good design ruined by bad copy.  Up your micro-copy game with some of the top tips I teach in my content writing workshops. Be human There’s no reason that written copy has to be more formal than the language we use when we speak. The following can help ensure your copy […]

What’s content strategy anyway, and why do we need it?

What’s content strategy anyway, and why do we need it?

There’s no escaping Content Strategists these days, we’re everywhere.  What’s interesting is the number of people I speak to who just don’t understand what we do.  So here, in a few easy steps, I’ll explain how having a strategy for your content can make your work a million times better. Strategy defines how you will […]

Ashlea Eagle describes a very analytical hack day!

Ashlea Eagle describes a very analytical hack day!

Posted by eirenvargas on 02/06/2017 in Analytics

Following in the footsteps of our digital peers this was our first ever analytics hack day.  Our goals were to: Work on the things we just didn’t have to time to do at our desks Come out with some insights or solutions that will benefit (if not astound) the digital team Improve performance on our […]

What really happens in….user testing

What really happens in….user testing

Ever wondered what really happens at a user testing session? Wonder no more – I kept a diary at our session this week so I could share the trials and tribulations with you. Although I kept a diary on the day – it actually doesn’t all happen in a day.  Lots of prep work comes beforehand. […]

Space – the designer’s frontier

Space – the designer’s frontier

Posted by Martyn Reding on 18/05/2017 in Design

You hear a lot of comments about space from designers. Not the space with stars, planets and killer aliens, but the space in and around their designs. In fact designers seem to be obsessed with space. It’s a common occurrence to hear designers make complaints such as… “There isn’t enough space around it” “The spacing isn’t even” […]

Martin Firth’s getting digital analytics on the agenda

Martin Firth’s getting digital analytics on the agenda

Posted by eirenvargas on 15/05/2017 in Analytics

Recently I had the honour of presenting at the inaugural Customer Behaviour Analytics Conference in the luxurious surroundings of the Millennium hotel in west London.  My presentation covered: Getting digital analytics on the agenda Digital analytics and new behavioural measures Using CRO to prove analytics value I was in good company with the programme featuring […]