Our top tips for UX Writing

Our top tips for UX Writing

There’s nothing worse than good design ruined by bad copy.  Up your micro-copy game with some of the top tips I teach in my content writing workshops. Be human There’s no reason that written copy has to be more formal than the language we use when we speak. The following can help ensure your copy […]

What’s content strategy anyway, and why do we need it?

There’s no escaping Content Strategists these days, we’re everywhere.  What’s interesting is the number of people I speak to who just don’t understand what we do.  So here, in a few easy steps, I’ll explain how having a strategy for your content can make your work a million times better. Strategy defines how you will […]

Ashlea Eagle describes a very analytical hack day!

Ashlea Eagle describes a very analytical hack day!

Following in the footsteps of our digital peers this was our first ever analytics hack day.  Our goals were to: Work on the things we just didn’t have to time to do at our desks Come out with some insights or solutions that will benefit (if not astound) the digital team Improve performance on our […]

What really happens in….user testing

What really happens in….user testing

Ever wondered what really happens at a user testing session? Wonder no more – I kept a diary at our session this week so I could share the trials and tribulations with you. Although I kept a diary on the day – it actually doesn’t all happen in a day.  Lots of prep work comes beforehand. […]

Space – the designer’s frontier

Space – the designer’s frontier

Posted by Martyn Reding on 18/05/2017 in Design

You hear a lot of comments about space from designers. Not the space with stars, planets and killer aliens, but the space in and around their designs. In fact designers seem to be obsessed with space. It’s a common occurrence to hear designers make complaints such as… “There isn’t enough space around it” “The spacing isn’t even” […]

Martin Firth’s getting digital analytics on the agenda

Martin Firth’s getting digital analytics on the agenda

Posted by eirenvargas on 15/05/2017 in Analytics

Recently I had the honour of presenting at the inaugural Customer Behaviour Analytics Conference in the luxurious surroundings of the Millennium hotel in west London.  My presentation covered: Getting digital analytics on the agenda Digital analytics and new behavioural measures Using CRO to prove analytics value I was in good company with the programme featuring […]

What’s in your workshop toolbox?

What’s in your workshop toolbox?

We run a lot of workshops. Our UX Designers are big believers in the power of collaborative, active sessions that get stakeholders involved. The ‘hands on’ exercises which allow team members to share their ideas, concerns and skills can cut right though hours of painstaking conference calls and documents, to quickly arrive at solutions that […]

Calling all UX Designers

Calling all UX Designers

RSA Digital is growing again. We’re expanding our UX team and looking for bright individuals to join the team. The Design team at RSA Digital is purposefully small and tight knit. Our work covers research, workshop hosting, sketching, prototyping and presenting ideas. Essentially we work with the content team to bridge the gap between data insights […]

What exactly do UX Writers do?

What exactly do UX Writers do?

It’s the latest Silicon Valley ‘hot job’. Google describes the role as ‘crafting copy that helps users complete the task at hand, whilst Dropbox says ‘Create copy that’s straightforward, helpful and human.’ Sounds familiar? That’s because here at RSA Digital our content experts already do this, working alongside UX and Design to make sure the […]

Mike Howard discusses how technology has changed in the workplace

Mike Howard discusses how technology has changed in the workplace

Posted by eirenvargas on 23/02/2017 in Content

It was September 1998 and I was the proud owner of the latest must-have gadget, a Nokia 6110 phone. It was also the last time I left Horsham’s RSA building after a year’s stint in the Life and Health insurance department. Stepping back through those same RSA doors 18 years later was a surreal experience.