Writing for Chatbots

Writing for Chatbots

When I wrote an article a few weeks ago about conversational web journeys being the future, I had no idea I’d be pulled into a chatbot project just a few days later!  It was the ideal opportunity to experiment with writing for a completely different medium. This was an A/B test where we had to […]

We’re looking for a UX Optimisation lead

We’re looking for a UX Optimisation lead

This is a new opportunity for an experienced conversion specialist. You’ll be responsible for driving UX and conversion rate optimisation experiments. In this role, you’ll work closely with our Product Managers, Designers, Content Writers, and Analysts to determine which experiments we’ll run on our journeys, for over 1.5 million UK customers. Typically you’ll be involved […]

Awesome content – it’s in the cards!

Awesome content – it’s in the cards!

I’m always encouraging content creators to challenge their work. To get them thinking more about the why and how, not just the what. Keen to create some sort of mental ‘checklist’ they could run through before putting their content out into the world, I explored a few options. It seems times have moved on a […]

Our top tips for UX Writing

Our top tips for UX Writing

There’s nothing worse than good design ruined by bad copy.  Up your micro-copy game with some of the top tips I teach in my content writing workshops. Be human There’s no reason that written copy has to be more formal than the language we use when we speak. The following can help ensure your copy […]

What really happens in….user testing

What really happens in….user testing

Ever wondered what really happens at a user testing session? Wonder no more – I kept a diary at our session this week so I could share the trials and tribulations with you. Although I kept a diary on the day – it actually doesn’t all happen in a day.  Lots of prep work comes beforehand. […]

What’s in your workshop toolbox?

What’s in your workshop toolbox?

We run a lot of workshops. Our UX Designers are big believers in the power of collaborative, active sessions that get stakeholders involved. The ‘hands on’ exercises which allow team members to share their ideas, concerns and skills can cut right though hours of painstaking conference calls and documents, to quickly arrive at solutions that […]

Calling all UX Designers

Calling all UX Designers

RSA Digital is growing again. We’re expanding our UX team and looking for bright individuals to join the team. The Design team at RSA Digital is purposefully small and tight knit. Our work covers research, workshop hosting, sketching, prototyping and presenting ideas. Essentially we work with the content team to bridge the gap between data insights […]

What exactly do UX Writers do?

What exactly do UX Writers do?

It’s the latest Silicon Valley ‘hot job’. Google describes the role as ‘crafting copy that helps users complete the task at hand, whilst Dropbox says ‘Create copy that’s straightforward, helpful and human.’ Sounds familiar? That’s because here at RSA Digital our content experts already do this, working alongside UX and Design to make sure the […]

Roman Bryl discusses his experiences of working in the insurance industry

Roman Bryl discusses his experiences of working in the insurance industry

I’ve been in insurance for almost 20 years now. Like most people, I fell into this industry… Approximately 10 years ago, I joined a relatively young organisation which positioned itself as an ‘e-commerce’ company whose product happened to be insurance rather than an insurance company that sold insurance online. The culture of the organisation was entirely different to what I was used to.

Creating simple content

Creating simple content

It’s often said that less is more.  I disagree if we’re talking about champagne or expensive chocolates.  But when it comes to content I wholeheartedly agree. So here are my top tips for creating minimal (but valuable) web content. Do you even need words? Did you know you can speak a thousand words with an image? […]