What’s content strategy anyway, and why do we need it?

What’s content strategy anyway, and why do we need it?

There’s no escaping Content Strategists these days, we’re everywhere.  What’s interesting is the number of people I speak to who just don’t understand what we do.  So here, in a few easy steps, I’ll explain how having a strategy for your content can make your work a million times better. Strategy defines how you will […]

Roman Bryl discusses his experiences of working in the insurance industry

Roman Bryl discusses his experiences of working in the insurance industry

I’ve been in insurance for almost 20 years now. Like most people, I fell into this industry… Approximately 10 years ago, I joined a relatively young organisation which positioned itself as an ‘e-commerce’ company whose product happened to be insurance rather than an insurance company that sold insurance online. The culture of the organisation was entirely different to what I was used to.

Agile is 16 years old – Jen Dallas discusses the merits of this methodology

Agile is 16 years old – Jen Dallas discusses the merits of this methodology

Agile is sixteen years old! Yet many companies are still using waterfall technologies. So how long is it going to take for businesses to really understand the strengths of this new methodology and adopt it in all its glory?

Senior Designer Rob Moseley explains why you should keep a student mentality

Senior Designer Rob Moseley explains why you should keep a student mentality

Having a student mentality doesn’t mean any or all of the clichéd student activities, such as drinking until we’re sick and eating dry cereal for dinner. The definition of a student mentality may vary, depending on who’s explaining it, but for me it means keeping an open mind to information. Think back to when you were younger. Instead […]

Fran Lannigan explains how we took risk management to the web

Fran Lannigan explains how we took risk management to the web

Since the beginning of the year we’ve been designing and building a beautiful new website for our Global Consulting UK Commercial Team. It’s been a great project to work on, and the website and questionnaire that is now live is receiving some great feedback. I’d like to take a little time explaining why the website […]

How we’re turning RSA Digital into a beacon

How we’re turning RSA Digital into a beacon

The first steps in establishing an in-house team are in themselves huge. Managers like Facebook’s Julie Zhuo have already written extensively on the subject – so I won’t go in to that here – but we’ve been asking what comes next? How do you go from feeling like the scruffy start-up to becoming an agent […]

Agile Training Day

Agile Training Day

This was my first Agile Day ever and had no idea what to expect. We all made our way up to our snazzy offices at Fenchurch Street in the Walkie Talkie building. The hustle and bustle of the people, taxis and buses of London felt a world away from Horsham. A nice change for the […]

Our Digital Director takes centre stage

Our Digital Director takes centre stage

Our very own Stuart Booth took part in a live webinar discussion last week for Insurance Post, discussing the future of digital customer experience. “It was great fun to take part in this webinar and to have a chance to discuss digital with peers from other parts of our industry.  It shows we’re all headed […]

The many roles of a content specialist

The many roles of a content specialist

Variety is one of the reasons I love my job. I recently tried to create a diagram to show the many areas of input that feed into content production here at RSA.  In the absence of technical design skills, I’m afraid I ended up with a rather messy spider diagram. But having a broad understanding […]

A little bit about RSA Group

A little bit about RSA Group

A little something from the RSA Group to explain who we and where we’re heading, as a global organisation.