Writing for Chatbots

Writing for Chatbots

When I wrote an article a few weeks ago about conversational web journeys being the future, I had no idea I’d be pulled into a chatbot project just a few days later!  It was the ideal opportunity to experiment with writing for a completely different medium. This was an A/B test where we had to […]

Why conversational web journeys are the future of content

Why conversational web journeys are the future of content

Before the internet came along, companies collected customer information via forms. Remember filling in those order slips for your mail order catalogue, or completing a job application form?  Finding a working biro became the bugbear of many admin tasks! Then came digitisation. When companies began to sell their goods and services online, they still needed […]

Come and join our content dream team

Come and join our content dream team

I’m looking for a Content Designer to join our growing team. This role is for someone who can design and write compelling web copy for online user journeys. On a daily basis, you’ll be: Helping to champion the importance of content within the business Collaborating with UX designers to create prototypes Working alongside optimisation experts […]

Awesome content – it’s in the cards!

Awesome content – it’s in the cards!

I’m always encouraging content creators to challenge their work. To get them thinking more about the why and how, not just the what. Keen to create some sort of mental ‘checklist’ they could run through before putting their content out into the world, I explored a few options. It seems times have moved on a […]

Our top tips for UX Writing

Our top tips for UX Writing

There’s nothing worse than good design ruined by bad copy.  Up your micro-copy game with some of the top tips I teach in my content writing workshops. Be human There’s no reason that written copy has to be more formal than the language we use when we speak. The following can help ensure your copy […]

What’s content strategy anyway, and why do we need it?

What’s content strategy anyway, and why do we need it?

There’s no escaping Content Strategists these days, we’re everywhere.  What’s interesting is the number of people I speak to who just don’t understand what we do.  So here, in a few easy steps, I’ll explain how having a strategy for your content can make your work a million times better. Strategy defines how you will […]

What really happens in….user testing

What really happens in….user testing

Ever wondered what really happens at a user testing session? Wonder no more – I kept a diary at our session this week so I could share the trials and tribulations with you. Although I kept a diary on the day – it actually doesn’t all happen in a day.  Lots of prep work comes beforehand. […]

What exactly do UX Writers do?

What exactly do UX Writers do?

It’s the latest Silicon Valley ‘hot job’. Google describes the role as ‘crafting copy that helps users complete the task at hand, whilst Dropbox says ‘Create copy that’s straightforward, helpful and human.’ Sounds familiar? That’s because here at RSA Digital our content experts already do this, working alongside UX and Design to make sure the […]

Mike Howard discusses how technology has changed in the workplace

Mike Howard discusses how technology has changed in the workplace

Posted by eirenvargas on 23/02/2017 in Content

It was September 1998 and I was the proud owner of the latest must-have gadget, a Nokia 6110 phone. It was also the last time I left Horsham’s RSA building after a year’s stint in the Life and Health insurance department. Stepping back through those same RSA doors 18 years later was a surreal experience.

Creating simple content

Creating simple content

It’s often said that less is more.  I disagree if we’re talking about champagne or expensive chocolates.  But when it comes to content I wholeheartedly agree. So here are my top tips for creating minimal (but valuable) web content. Do you even need words? Did you know you can speak a thousand words with an image? […]