Following in the footsteps of our digital peers this was our first ever analytics hack day. Our goals were to: Work on the things we just didn’t have to time to do at our desks Come out with some insights or solutions that will benefit (if not astound) the digital team Improve performance on our […]
Recently I had the honour of presenting at the inaugural Customer Behaviour Analytics Conference in the luxurious surroundings of the Millennium hotel in west London. My presentation covered: Getting digital analytics on the agenda Digital analytics and new behavioural measures Using CRO to prove analytics value I was in good company with the programme featuring […]
I begin this article by stating that we are all analysts. ‘No way, not me’ I hear you say, but my argument is this….All the time, every day, we are processing information to make rational decisions to try to make our lives or our situation better.
2017 is shaping up to be an exciting year for us at RSA Digital. As a result of our hard work and success in 2016 we’re finding ourselves in greater demand than ever, which means we need more people to join us. We’re looking for bright individuals who will help us create and optimise digital […]
Having a student mentality doesn’t mean any or all of the clichéd student activities, such as drinking until we’re sick and eating dry cereal for dinner. The definition of a student mentality may vary, depending on who’s explaining it, but for me it means keeping an open mind to information. Think back to when you were younger. Instead […]
This was my first Agile Day ever and had no idea what to expect. We all made our way up to our snazzy offices at Fenchurch Street in the Walkie Talkie building. The hustle and bustle of the people, taxis and buses of London felt a world away from Horsham. A nice change for the […]
I love working in analytics. It gives me the chance to discover new insights about consumer behaviour and challenge my team to see how we can make changes to meet the customer’s needs. It’s also great to feel empowered to influence others – and make a difference to the work that the team do. Working […]