OUR BLOG

Our top tips for UX Writing

Our top tips for UX Writing

07/06/2017

There’s nothing worse than good design ruined by bad copy.  Up your micro-copy game with some of the top tips I teach in my content writing workshops. Be human There’s no reason that written copy has to be more formal than the language we use when we speak. The following can help ensure your copy […]

What’s content strategy anyway, and why do we need it?

02/06/2017

There’s no escaping Content Strategists these days, we’re everywhere.  What’s interesting is the number of people I speak to who just don’t understand what we do.  So here, in a few easy steps, I’ll explain how having a strategy for your content can make your work a million times better. Strategy defines how you will […]

Ashlea Eagle describes a very analytical hack day!

Ashlea Eagle describes a very analytical hack day!

02/06/2017

Following in the footsteps of our digital peers this was our first ever analytics hack day.  Our goals were to: Work on the things we just didn’t have to time to do at our desks Come out with some insights or solutions that will benefit (if not astound) the digital team Improve performance on our […]

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