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Writing for Chatbots

Writing for Chatbots

13/10/2017

When I wrote an article a few weeks ago about conversational web journeys being the future, I had no idea I’d be pulled into a chatbot project just a few days later!  It was the ideal opportunity to experiment with writing for a completely different medium. This was an A/B test where we had to […]

Why conversational web journeys are the future of content

Why conversational web journeys are the future of content

01/08/2017

Before the internet came along, companies collected customer information via forms. Remember filling in those order slips for your mail order catalogue, or completing a job application form?  Finding a working biro became the bugbear of many admin tasks! Then came digitisation. When companies began to sell their goods and services online, they still needed […]

Come and join our content dream team

Come and join our content dream team

25/07/2017

I’m looking for a Content Designer to join our growing team. This role is for someone who can design and write compelling web copy for online user journeys. On a daily basis, you’ll be: Helping to champion the importance of content within the business Collaborating with UX designers to create prototypes Working alongside optimisation experts […]

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If you’d like to help lead RSA into digital excellence then we’d like to hear from you.

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