OUR BLOG

What really happens in….user testing

What really happens in….user testing

19/05/2017

Ever wondered what really happens at a user testing session? Wonder no more – I kept a diary at our session this week so I could share the trials and tribulations with you. Although I kept a diary on the day – it actually doesn’t all happen in a day.  Lots of prep work comes beforehand. […]

Space – the designer’s frontier

Space – the designer’s frontier

18/05/2017

You hear a lot of comments about space from designers. Not the space with stars, planets and killer aliens, but the space in and around their designs. In fact designers seem to be obsessed with space. It’s a common occurrence to hear designers make complaints such as… “There isn’t enough space around it” “The spacing isn’t even” […]

Martin Firth’s getting digital analytics on the agenda

Martin Firth’s getting digital analytics on the agenda

15/05/2017

Recently I had the honour of presenting at the inaugural Customer Behaviour Analytics Conference in the luxurious surroundings of the Millennium hotel in west London.  My presentation covered: Getting digital analytics on the agenda Digital analytics and new behavioural measures Using CRO to prove analytics value I was in good company with the programme featuring […]

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